Clients love to book online. In fact, our research shows that most clients book their appointments after hours, possibly when they're laying in bed, or watching a movie, or having some downtime.
Clients love to book online. In fact, our research shows that most clients book their appointments after hours, possibly when they're laying in bed, or watching a movie, or having some downtime. This does not necessarily guarantee that you'll have the same downtime. Research also suggests that over 50% of clients prefer it. And it’s easy to understand why: life — and everything on its to-do list — just doesn’t fit neatly between 9am and 5pm.
In addition to the above, there are over a million reasons to have an online presence, and this online presence comes with choosing the right technology and tools. Here at upKeep, we take care of the hardworking while you focus on what you do best.
Below are the top five reasons why using an online booking platform and calendar management software is a win for you and your clients.
1. Everything is centralized
By using an online platform like upKeep to manage your bookings and schedule, you’ll find everything in one place, and at the tap of a button. Client details, bookings, reminders, price lists — all the tools you need to grow your business. No searching for lost pen and paper notes, or spending hours on the phone booking appointments.
2) Flexibility - for you and your clients
Taking bookings online gives your clients the flexibility to book, cancel, and reschedule whenever they want; and it frees up your time as a result, at the same time giving your clients that inward gratitude of feeling in charge, and having that connection with you. Now, you can use this time to focus on other parts of your business and achieve that work-life balance.
3) Analytics and reporting
Trend-spotting is easier when the stats at your fingertips, right? upKeep's booking calendars offer built-in sales tracking and reporting, opening up a world of marketing potential.
upKeep makes this easy — you can see who is booking, and what services and products are most popular, during any given period. It lets you build a clear picture of your clients and helps you market more effectively to them.
4. Location-based search - helping you get found
Two words: More Clients! Once you’ve got your booking calendar up and running, you can list your business on an online marketplace such as upKeep, and that’ll put thousands of eyes on your business. Especially when new clients are searching online for the services you provide in your local area; your business will show up as the answer to their prayers.
5. Cancellation policies - giving you peace of mind
upKeep, the best online booking platforms lets you create and customize your own cancellation policy. Thousands of salons, spas, barbershops, mobile car washes, dog-sitters, etc. use upKeep because it protects them from no-shows, and gives them financial peace-of-mind (plus, it saves you an awkward conversation with your client!).
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